ABC: Hunting and Shooting Industry Targets Women for the 'Sarah Palin Effect'
7:00am Tuesday, March 22, 2011
ABC News is reporting that as the key household decision makers, women are increasingly the target of marketing efforts from the food, clothing and health industries. The gun and hunting industry, formerly a man's domain, is no longer the exception. From the article: More women than men took up hunting in the United States in 2009, according to the National Sporting Goods Association. Total...