Meme wars and the assault on gun culture, and on sarcasm
The meme ecosystem, a staple of internet culture, is known for its humor, sarcasm, and, sometimes, controversial takes. But who would’ve imagined that this realm of digital satire would intertwine with legal dramas and the gun industry? The gun banners, that’s who.
It’s astounding to think that in a nation where the right to bear arms is enshrined in the Constitution, we now see lawsuits targeting gun manufacturers for their advertising campaigns and harmless funny jokes.
Let’s get one thing clear: Guns don’t cause shootings. People do.
Highlighting the lengths some will go, Karen Lowy, who survived the horrifying 2022 D.C. sniper incident and is now armed with attorneys likely funded by anti-gun-orgs, and decided to drag various firearm makers into the legal arena. Dubbed “Lowy v Daniel Defense," her court claim is rather audacious: She insists that the promotional methods of gun companies, including funny memes, somehow “celebrate violence,” leading to her distress and agony.
And there you have it, fellow frogs: memes are bad.
The idea that memes or marketing hashtags are the root cause feels like a stretch. Marketing campaigns do not have the power to brainwash individuals into becoming killers. That work is best left to the CIA and a dash of MKUltra.
Popular firearms brands named in the suit include a whos who of American “patriot” manufacturers.
- DANIEL DEFENSE, LLC
- FAB DEFENSE,INC.
- FAB MANUFACTURING & IMPORT OF INDUSTRIAL EQUIPMENT LTD.
- BRAVO COMPANY USA, INC.
- LOYAL 9 MANUFACTURING, LLC
- FOSTECH, INC.
- HEARING PROTECTION, LLC
- CENTURION ARMS, LLC
- MAGPUL INDUSTRIES CORP.
- FEDERAL CARTRIDGE COMPANY
- VISTA OUTDOOR, INC.
- FIOCCHI OF AMERICA, INC. & FIOCCHI MUNIZIONI S.P.A.
- STARLINE, INC.
- SUREFIRE, LLC
- TORKMAG, INC.
- JOHN DOES 1–20
Moreover, the firearms manufacturers mentioned in the lawsuit have every right to market their products within the parameters of the law. It’s on us, the society, to ensure that those with malicious intent don’t get their hands on such powerful tools. Blaming advertising campaigns dilutes the real issues surrounding gun violence.
For many gun enthusiasts and advocates of the Second Amendment, this lawsuit is another jab at their rights and culture. As one of America’s last U.S.-based manufacturing sectors that has not been framed overseas, the firearms industry’s advertising strategies (read funny jokes) should not be held responsible for the atrocities committed by unhinged individuals.
Recent lawsuits, like those from the families of the Sandy Hook victims, targeting Remington Arms and its advertising paints a worrying picture. It sets a precedent where companies can be held accountable for the actions of individuals who misuse their products. Should we then blame car companies for every DUI-related accident due to their “speed-glorifying” advertisements?
"Keep and Bear Radio" podcast playlist
With host Dean Rieck
We are in a 5Gen meme war
Hold onto your holsters, folks, because in a move that’s almost as laughable as some of the memes it references, this lawsuit has decided to spotlight internet jokes! Yep, you read that right: Some good ol’-fashioned gun memes are now “evidence.” These cheeky internet quips, traded among firearm enthusiasts who know how to take (and make) a joke, are now being absurdly misconstrued as promoting violence. Let’s get something straight: The memes in question are humorous takes on gun culture, with no more harmful intent than a dad joke at a barbecue. They’re meant to make you chuckle, not to serve as a rallying cry for harm. Anyone with half a brain cell would see these memes for what they truly are: harmless banter. But for the uninitiated or those choosing to be willfully ignorant, give the lawsuit a gander.
In times like these, when context and humor are sacrificed at the altar of outrage, defending our “right” to have a little fun is more crucial than ever. So, fellow gun enthusiasts, take this as a warning that we all need to meme harder, not retreat on the digital battlefield.
Bluntly put, a hashtag doesn’t pull a trigger. As tragic as these events are, it’s essential to place accountability where it truly lies and not to divert blame to suit a particular narrative.