The Video Every Child - and you - Need to See

FAIRFAX, Va. – In spring 2015, the NRA introduced a brand new Eddie Eagle video. Started in 1988, the Eddie Eagle GunSafe program has reached more than 28 million children with an important safety message.

Eddie has a modernized look and some new friends—the Wing Team. Together, they learn what to do if they ever find a gun: STOP! Don’t touch. Run away. Tell a grown-up.

From a letter anouncing the updated program by Wayne LaPierre, NRA's Executive Vice President:

In 1988, the National Rifle Association set out on a mission to protect children from accidents involving firearms. Since then, the Eddie Eagle GunSafe® Program has reached nearly 28 million children.

Today, I'm pleased to unveil a new Eddie and his friends—the Wing Team. Eddie and the Wing Team remain dedicated to keeping children safe, but we've modernized the program to keep up with today's digital trends and expectations.

We've also launched a brand new kid-friendly website that encourages children and parents to explore Eddie Eagle's message together. We hope the new Eddie video and accompanying resources will open a dialogue in families nationwide about a subject that is paramount to our children's safety. Visit to learn more.

Please help us in spreading this exciting news far and wide. This new milestone for Eddie Eagle is your victory as a member of the National Rifle Association. Thank you for helping us create something truly special that is going to save lives.


Wayne LaPierre
Executive Vice President

Visit to explore the kid-friendly web experience.

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